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CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING

(A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)

 

ABSTRACT

This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria.

The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu city that is.

This study calls for the re-awakening of broadcast regulatory bodies like the National Broadcasting Commission (NBC) censorship board, broadcasting stations, parents among others to their responsibilities to the society.

The recommendation and suggestion at the end of the study will go a long way in correcting this anomaly.

                                                                         

 

TABLE OF CONTENTS

 

CHAPTER ONE

INTRODUCTION                                                         1

1. BACKGROUND OF THE STUDY                              1
2. STATEMENT OF THE PROBLEM                            2
3. OBJECTIVES OF THE STUDY                                        3
4. SIGNIFICANCE OF THE STUDY                             6
5. RESEARCH QUESTIONS                                       7
6. OPERATIONAL DEFINITION OF TERMS                 9
7. PURPOSE OF THE STUDY                                    10
8. SCOPE OF THE STUDY                                                11
9. LIMITATION OF THE STUDY                                11

REFERENCES                                                     13

CHAPTER TWO       

LITERATURE REVIEW                                                  14

2.0    INTRODUCTION                                                 14

2.0.1 THE NIGERIAN BROADCASTING MEDIA                19

2.0.2 THE NIGERIAN CULTURAL HERITAGE                   21

2.1    THEORETICAL FRAMEWORK                                22

2.2    PROGRAMME CONTENT OF NIGERIA

BROADCASTING MEDIA                                       23

2.3    OVER DEPENDENCE ON FOREIGN

PROGRAMME AND ITS CONSEQUENCE.                 27

2.4.   ‘CHANNEL O’ PROGRAMMES YOUTH AND MORAL   30

2.5    FOREIGN PROGRAMME AND CULTURAL INFLUENCE       32

2.6    SUMMARY OF LITERATURE REVIEW                     34

        REFERENCES                                                     36

CHAPTER THREE

1. RESEARCH METHODOLOGY                                 38
2. POPULATION, SAMPLING AND SAMPLING

TECHNIQUE                                                       38

1. INSTRUMENT FOR DATA COLLECTION                  39
2. VALIDATION FOR THE INSTRUCTION                    40
3. METHOD OF DATA COLLECTION                           40
4. METHOD OF DATA ANALYSIS                               41

REFERENCES                                                     42

CHAPTER FOUR

INTRODUCTION                                                 43

1. PRESENTATION OF DATA                                    43
2. ANALYSIS OF FINDINGS                                      53

REFERENCES                                                     64

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION        65

1. SUMMARY                                                          65
2. CONCLUSION                                                     67
3. RECOMMENDATION                                            69
4. SUGGESTION FOR FURTHER STUDIES                  71

REFERENCES                                                     72

BIBLIOGRAPHY                                                   73

APPENDIX                                                         76

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND OF THE STUDY

Digital Satellite Television (DSTV) came from satellite communication network called (Pertec) which act as mirror in the transmission process, beaming the service providers signal back to the satellite dish.

DSTV have 32 channel here in Enugu State these include CNN, BBC world, sky news, movie magic, movie magic 2, Mnet, Africa Magic, Discovery channel, MTV, cartoon network etc.

The Electronic media Network limited (M-Net) was founded in 1985 (http://www.mnet.co.2a/emc/) as South African’s first private subscription television service. The first broadcast comprising one, 12 hour channel went out in October 1986. Today mnet boasts an array of general entertainment and rich channels and broadcasts to over 23 million subscribers in 41 countries across Africa (http:/www.mnet.co.2a/emc/) which Nigeria is one.

‘Channel O’ is located at Randbury in South Africa (Channel O@mnet.co.2a).

‘Channel O’ which is m-net 24 hours music lifestyle channel made its debut in Africa on Friday 17th October 1997 at 6 pm with its first show up close featuring Joe Nina.

‘Channel O’ is committed to bringing its viewers the best they’re ever seen, featuring the best in African music, to smooth jazz, inspirational sounds, hardcore rap, wicked reggae, sweet soul etc.

‘Channel O’ broadcasts news on music star as well as the music industry 24 hours daily.

 

1. STATEMENT OF THE PROBLEM

The over exposure of third countries to foreign programmes has given risen to the following problem:-

1. The problem of cultural content affecting their behavioural life pattern.
2. The problem of programmes which are not in congruence with their culture attracting their attention.
3. Problem of preference of foreign programmes to their own locally produced ones.
4. The problem of acculturisation.

 

1. OBJECTIVES OF THE STUDY

One of the most topical issues experienced by third world countries in international communication is the level of influence foreign programmes have on their culture, foreign programmes are programmes broadcast in countries other than where they are produced. These programmes comes in form of news, documentary, drama, music and others.

In 1992, the Nigerian Broadcasting commission under the Federal Military Government promulgated decree No. 38 which has the following cultural objectives.

1. Seek, identify, preserve and promote Nigeria’s diverse culters.
2. Select critically, the positive aspects of foreign cultures for the purpose of enriching the Nigerian culture.
3. Develop and promote the application of indigenous aesthetic values.
4. Promote the development of a high level of intellectual and artistic creativity and
5. Foster generally acceptable moral, ennobling and spiritual values.