User Guide before placing order for complete project topics and materials:

It is important that the researcher knows exactly what he is go to do so that I could be done effectively.Make sure you update any research work you purchased on our website. Do not copy word for word. Using our research is legal. Our aim is to provide project topics and materials for easy access to information and to reduce stress of moving from one book stop or library to another in the name of sourcing for one research textbook or research materials. We do not encourage any form of plagiarism. Our aim is to generate research project ideas for students. The contents of the project material provide will help students to generate new ideals. Every researcher must look around him in his immediate environment and beyond to improve the work. To order the below complete project materials, Make payment deposit or cash transfer into any of the following banks:

GTBANK

Account Name: Chi E-Concept Intl, Account Number: 0115939447

Other payment options

We accept cash deposit, cash transfer and Bitcoin.

Click on download to complete your order.Call or Whatsapp +23408063386834

CLICK HERE TO CHAT WITH OUR CUSTOMER SUPPORT TEAM ON WHATSAPP

PUBLIC RELATION AS AN AID TO SUCCESSFUL GOVERNMENT BUSINESS ADMINISTRATION

(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICES)

 

ABSTRACT

 The research project is strictly embarked upon finding how public relation as an aid to successful government business administration (A case study of ESBS Enugu)

It is the aim of this research work successful government business administration.  This research work has five chapters.

Chapter one contains a general discussion of public relation as seen by different people.  It studied and why this study was carried out, the scope and limitation of the study and finally the definition of terms.

A number of past-related literature examined by the other strides as it relates to public relation and it activities are highlighted in chapter two.

Chapter three deals with the design of the study, the method used in collecting relevant data.  It also deals with the way the questionnaire were distributed and the treatment of data.

The data got from the research survey were analyzed and interpreted also similar question on questionnaires were compared in chapter four.  Based on following findings were made.

1. That public relation bring awareness of a product to the public
2. That public relation is important in ESBS
3. That public relation improve communication between people and the public
4. That effective public relation enhance increase in demand
5. That public organization use public relation at their advantage.

 

From the following these recommendation were made

1. That public relation department should be established in every business venture.
2. Public relations serve as a motivation of consumers.
3. Public relation are made up pf publicity relation is an aid successful government business administration

In conclusion, it is necessary for all organization to readily publicize relation department to ensure the publicity of their product service or business unit.

 

TABLE OF CONTENT

CHAPTER ONE

1. INTRODUCTION----------------------------------1-5
2. Statement of problem----------------------------5-7
3. Objective of the study------------------------------7
4. Research question----------------------------------8
5. Significance of study-------------------------------8
6. Scope of study-----------------------------------9-10
7. Limitation of study-------------------------------11
8. Definition of terms-----------------------------12-13

 

CHAPTER TWO

2.0  Literature review-------------------------------14-21

1. Development in public relation-------------------21
2. Practice in Nigeria--------------------------------24
3. The role of public relation in marketing management.---------------------------------24-27
4. Budgeting  for public relations ---------------28-33
5. The tools of public relation -------------------33-34
6. Problem  of public relation--------------------35-36
7. Public relations in ESBS ----------------------36 -38

CHAPTER THREE

3.0  Research design and methodology--------------39

3.1  Research design-------------------------------39-40

3.2  Population of the study--------------------------41

3.3  Determination of sample size-------------------41     

3.4  Sample technique ------------------------------42

3.5  Selection And Construction Of Research Instrument The Research Instrument  Used For The Study Was  Questionnaires. ----------------43

3.6  Administration of research instrument (questionnaire) -----------------------------------44  

3.7  Instrument return rate ---------------------------45

CHAPTER FOUR

4.1  Date Presentation  and analysis -------------46-52

4.2  Test of hypothesis -----------------------------53-57

4.3  Summary of result ----------------------------58-64

CHAPTER FIVE

5.0  Summary of findings, Recommendation & conclusion-----------------------------------------------65

5.1  Summary  of  findings-------------------------65-66

5.2 Recommendation--------------------------------67-68   

5.3  Conclusion------------------------------------68-69

Bibliography-----------------------------------------70-71

Appendix.--------------------------------------------72-77

 

CHAPTER ONE

1.1  INTRODUCTION/BACKGROUND OF THE STUDY 

The term public relation has already been defined from different perspective by different authors.

Nwokoye (1984) defined public relation as the activities of a cooperation union, government or other organization in building and marketing sound and productive relation with special public such as customer, employed or stock holder and with the public at large so as to adapt itself to its environment and interpret itself to society.

Busch and Houston (1995) define public relation as the management of an organization designed to elicit from one or more public a general positive feeling towards the organization and its product.  Busch and Houston further stated the “public relation in management function which evaluate public attitude identifies policies and procedure of an individual or an organization with the public interest and executes a programme of action to earn public understanding and acceptance”.

Ajalav (1992) opines that public relation is the totally of an organization or individual performance aimed at earring public favorability which results in continued growth, mutually beneficial to the organization or individual and the society which it operates.

The special section the (marketing/commercial) department was to publicize and popularize the work of the marketing board.

Form the main fact Enugu state broadcasting service (ESBS) and all other institutes or form can do nothing without effective public relation. In other word, every industry depends mainly for its efficiency and success and mentally understanding the organization and its public. Effective public relation also serves as a form through which the limited liability companies expose, promote defend and obtain good will.

In an inquisitive society like ours, it is necessary for corporation like (ESBS) to readily public its activities so as to negate insulation. Even in buying and selling concepts, public relation is a major instrument used to inform middle men employee and customers about what the company is doing to improve their product and grants, intimate them with new strategies and extent of achievements.

Public relation as an aid to a successful business administration aimed at breaking the unfriendly relation between the company will find it difficult not to solve the customers problem manufacturer and service provider are now aware that public relation does not only ensure good relation with the public but strive toward increasing customers patronage.

BRIEF HISTORY ESBS

The Enugu state broadcasting service or today was opened 1st Oct 1960 marketing the Nigeria independence and was then called Eastern Nigeria Broadcasting Corporation (ESBS) At the end of civil war in 1970, the name had to change to east central broadcasting service (ESBS)

In 1975 (ESBS) has to change its name again to Anambra Broadcasting Corporation (ABC) at Onitsh and ABS11 at hill top station Ngwo.

In 1978, the television arm of the ABC become the present N.TA channel 8

In 1980 the ABC11 was opened at Onitsha as a commercial station marketing the 20th anniversary of broadcasting.

In 1985 both ABC radio and ATU channel five were merged together to be known as Anambra broadcasting service (ABS) with radio, TV station at Enugu and Onitsha

Today Enugu station of the former ABS has come to be knows as Enugu state broadcasting service (ESBS) and was opened earlier 1989.

 

1.2  STATEMENT OF PROBLEM

A good corporate image is usually regarded to be essential for the existence of an organization.  The success or failure of a corporation depends on its relationship with its special public consumers, employees, stockholders, government community, distributor dealers, supplies and others.

A favourable corporate image creates confidence in an organization.  There existed a need to appraise the corporate image of ESBS so as to know.

 

1. What is the corporate image of the organization.
2. What are the public relation objectives of the organization?
3. Is the organization suffering from inadequate communication tools?
4. Lack of qualified manpower (man power problem)
5. No friendly relationship between the organization and the consumers
6. Poor press relation

The researcher is therefore poised to highlight the problem areas and how to enforce it’s public image so as to create a favourable corporate image among special publics.

 

1. OBJECTIVE OF THE STUDY

The major objective of this study is to investigate public relation as an aid do successful government business administration specially the study will

1. Investigate the impact of public relation of Enugu state broad casting service
2. Identify how the primary roles of public relation affect the public.
3. Ascertain how organization can be use public relation at their advantage (ESBS).
4. Determine how it strives to discover and eliminate source of misunderstanding.
5. To find out how public relation aimed at improving the communication between people and the organization.