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FULFILLMENT OF SOCIAL RESPONSIBILITIES AS

A BUSINESS SURVIVAL STRATEGY

(A CASE STUDY OF SEVEN UP BOTTLING COMPANY PLC NINTH MILE CORNER, AMEKE NGWO)

 

ABSTRACT

For an organization to be functional individuals must be employed.  First, there will be recruitment, which is used to draw the attention of the individuals.

Second, selections will be made based on a set criteria or standard and lastly these selected being the staff of the organization will be placed in job positions.

In seven up bottling company plc, there are numerous staff of different categories.  As a result of this, the researchers intends to find out whether these staff were employed, through rigorous processes, though with greater emphasis to how they were selected and placed.  Whether there motives behind their selection and placement, qualities.

For these purposes, conceptual literature, interview and survey approach were used among others, it was found that these exercises do actually that which that which the company selections were based on merit, placement were not based on suitability, the employee maladjustment occurs as a result of wrong placement, and that high supervisory cost is associated to wrong choice in selection and placement.

Thereafter the researcher concluded that for organizations to attain their goals and objection, selection and placement exercises should insure that right man for the job through the analysis of there requirement of each position and then find an individual whose qualifications measure up to requirements.  Also, that executive should be men of sound judgment, well balance training and quantities of a leadership.  And finally, that employment personnel should boost their moral by receiving management training programme.

 

TABLE OF CONTENTS

CHAPTER ONE

1.1     Background of the study         -        -        -        -        -        -       

1.2     Statement of the problem        -        -        -        -        -        -       

  1. Objectives of the study  -        -        -        -        -        -       
  2. Research questions        -        -        -        -        -        -        -       
  3. Hypothesis formulation -        -        -        -        -        -       
  4. Significance of the study         -        -        -        -        -        -       
  5. Scope of the study         -        -        -        -        -        -        -       
  6. Limitation of the study  -        -        -        -        -        -       
  7. Definition of the terms   -        -        -        -        -        -       

 

CHAPTER TWO

2.0     REVIEW OF RELATED LITERATURE   -        -        -       

          Introduction         -        -        -        -        -        -        -        -       

  1. An overview of the concept of social responsibility      -        -       
  2. Social responsibility of organization of their respective stakeholders       
  3. The need for social responsibility     -        -        -        -       
  4. Social responsibility as a business survival strategy     -        -       

References  -        -        -        -        -        -        -        -       

 

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

  1. INTRODUCTION         -        -        -        -        -        -        -       

3.1     Research design    -        -        ­-        ­-        -        -        -       

  1. Sources and methods of data collection      -        -        -       
  2. Population of the study -        -        -        -        -        -       
  3. Sample size determination       -        -        -        -        -       
  4. Validation of the instrument   -        -        -        -        -       
  5. Reliability of the instrument    -        -        -        -        -       
  6. Method of data collection        -        -        -        -        -       
  7. Method of data analysis -        -        -        -        -        -       

References  -        -        -        -        -        -        -        -       

 

CHAPTER FOUR

DATA PRESENTATION ANALYSIS

4.1     Presentation and analysis of data     -        -        -        -       

4.2     Testing of hypothesis    -        -        -        -        -        -       

4.3     Summary of findings     -        -        -        -        -        -       

 

CHAPTER FIVE

DISCUSSION, RECOMMENDATION AND CONCLUSION

5.1     Discussion of results findings  -        -        -        -        -       

5.2     Conclusions         -        -        -        -        -        -        -        -       

5.3     Recommendation -        -        -        -        -        -        -       

5.4     Suggestions for further study -        -        -        -        -       

BIBLIOGRAPHY          -        -        -        -        -        -        -        -       

APPENDIX         -        -        -

 

CHAPTER ONE

10.     INTRODUCTION

  1. BACKGROUND OF THE STUDY

In the early 1990’s, the mission of business was primarily economic.  But within the past few decades there have been pronounced changes in the views of many business managers about their social responsibilities, which have paralled and partly reflected the changing priorities and expectations of society about business social functions.  This is because business relies on the society for existence.  In view of this, the interrelation between organizations and their environment has become increasingly important.  The society managers and organizations are quite aware and conscious of this inter-dependence.  As a result of this, organizations especially ins the business sector are no longer viewed as totally private endeavours there are free to pursue their own ends as long as they break no law.  Instead, their actions are seen as having public return to owners and the outcome of the motion is a rising public domour for social responsibility on the part of business as well as other social organization by the business people have the task of knowing what to do to unreel the demand of various claimants for social responsibility.  All these claims have made the issue of social responsibility a concern for the business generally.

Social responsibility is essentially concerned with public interest.  It is the intelligent and objective concern for the welfare of the society which restrains individual and corporate behaviour from ultimately destructive activities, no matter how immediately profitable and which leads in the direction of positive contribution to human betterment.

The idea of social responsibility recognizes that each person is attached to an extended social system on which he or she is partly dependent.  Consequently, certain obligation or social responsibilities arise from this attachment.  Business people should also consider the needs and interest of others that might be affected by their actions.

Public needs have changed and this has led to changed expectations.  Society gave business its charter to exist and the charter can be amended or revoked at any time that business fails to love up to society expectations and need.

The creation of a better social environment benefits both society and business.  The society gains through better neighbourhoods and employment opportunities cleaner and safer neighbourhoods on the other hand mean a more stable community in which to operate.  Fewer unemployed persons reduce the chance of social unrest’s and provide additional incomes to purchase the firm’s product or services.  It is better than they (society) should reap from the surplus generated by the organization in which they have given their best.

 

1.1     BRIEF HISTORY OF THE CASE STUDY

Organization is a multinational company and are establish in many part of the world including Nigeria.

The company went on to create more branches.  One of these branches is resided in Enugu State, Udi local government area of Ameke Ngwo, along Nsukka express road.  It was established in the year 2001.

Over the years, the company diversified and expanded it operations to the production and marketing of drinks.  This product include 7up, pepsi cola, mirinda, team.

The company is fully committed to backward integration and self sufficiency and has made considerable progress in its effort towards satisfying customers need.

7up Nigeria Limited range of quality products id distributed and sold at uniform and affordable prices all over the country through an established and tested distributors, supervised by a well trained sales force.

The company has a direct staff of about 980 in this sites and various distribution points throughout the city.

The company’s goal is to lead in all its core markets it’s fast moving consumer’s product and achieve strong profitable growth by being the best at identifying and meeting consumer’s need through delivery of superior value products.

The company shall leverage its heritage for its employees and environment sustaining positive partnership with its suppliers and customers whilst maintaining high ethical standard in corporate behaviour and will represent a secure valuable and growing asset to its stake holders.

7up Nigeria limited has been dedicated to the production of top quality brands for Nigerian for over many years.

  1. STATEMENT OF THE PROBLEM

This study titled “Fulfillment of social responsibilities as a business survival strategy” attempts to determine how an organisation such as 7up bottling company plc fulfilling its obligation to the necessary stake holders can serve as a strategy for carrying out effective business activities peacefully.

Most times, all these claims made by the various stakeholders are two much on the organizations in that organizations cannot solve all society’s problem with their limited resources, yet they are expected to get actively involved in getting them solved.  In trying to ease the load, most organization indulge in some unethical acts which most time fire back at them.  In the case of the organizations social responsibility to the government, which include paying of tax and other financial obligation.  Most times organizations neglect this obligation and allow these financial obligation to accumulate.  Government enact rules and regulations which seem to be costly to business and restrict flexibility in decision making. 

In trying to avoid the wrath of the regulations on them most organisation give part of the accumulated financial obligations to some set of people as bribe which of course will not be recorded anywhere.

But in the long run, when the records will be reviewed those organisations will still be seen as owing.

Likewise, in the community, most times organizations or firm are given a particular area or zone where they site their organizations or firms. But most times, some organisations bribe their ways and site their firm in the residential area.  Their waste products pollute the environment which can cause hostile actions from the community and which will affect the organisation because the organisation needs a conducive environment for its activities.

  1. The stakeholders makes ambiguous claims which the organisations cannot solve with their limited resources.
  2. Most organisation indulge in some unethical acts which most times fire back on them.
  3. Government enact rules and regulations which seems to be costly to business.
  4. Some organisations site their firms in the residential area and their waste products pollute the environment.

 

 

  1. OBJECTIVES OF THE STUDY

The primary purpose of this study is to determine and identify the impact of fulfillment of social responsibility in 7up bottling company plc. 

In more specific terms, other purposes include:

  1. To find out whether fulfillment of social responsibility can contribute to business survival.
  2. To find out modalities adopted by 7up bottling company plc fulfilling its social responsibility to its environment.
  3. To determine the importance derived from the fulfillment of social responsibility.
  4. To determine the various ways by which organisations can carry out their social responsibilities to their environment.
  5. To identify the adverse effects of non-fulfillment of social responsibilities.
  6. To proffer to problem area where deficiency in the fulfillment of social responsibility dominates and also proffer ideas that will help 7up bottling company plc in fulfilling its social responsibility to its various stakeholders.


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