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PROBLEMS OF CO-OPERATIVE SOCIETIES IN THE MARKETING OF AGRICULTURAL PRODUCTS

                                                            ( A CASE STUDY OF ENUGU ZONE)

ABSTRACT

        This study is carried out to find the problems of cooperative in the marketing of agricultural food products in Enugu zone of Enugu State.

        The study became necessary because of the recent increases in the price of food crop in the country. Because of time lapses, a survey sample was used to study the entire population covering Oji-River, Udi, Enugu North, Enugu South, Awgu and Ezeagu local government areas of the state.

        Direct sampling methods was used in administering  the questionnaire. The data collected was analyzed using percentages and pie chart.

        The results in this study have shown that although price of food crops marketed by the co-operatives is moderate, its not stable.

        Inadequate storage facilities have a significant effect on the efficient  marketing of food crops by the co-operatives. That there is correspondence between the demand for food crops marketed by co-operative and the consumers educational  level attained from the findings, the researcher made the following recommendations:

        That the state government should give financial aid to these co-operators for a better and efficient running of their affairs by the management. That since price is one of the marketing variables within the control of management, the management of these co-operative should put forth efforts aimed at maintaining fair and stable prices of food crops bearing in mind that  the co-operative organization is for service and not entirely profit oriented.

        That effort should be geared on the improvement of storage facilities. Also that the state government should help to educate farmer through their co-operatives as a means of improving production and marketing of agricultural products.

        Finally, the effort of transportation on the co-operative societies are so severe  that they encounter a heavier barrier or difficulty while marketing their food crops and therefore call for an improvement in the existing means of transportation or to create one where non exist.

TABLE OF CONTENT

Title page                                                                  II     

Approval page                                                            III

Dedication                                                                 IV

Abstract                                                                     VI

Table of content                                                         IX

CHAPTER ONE

1. Background of the study                                     2
2. Statement of the problem                                    4
3. Purpose of the study                                           6
4. Significance of the study                                     7
5. Research  questions                                            8
6. Scope and limitations of the study                                9
7. Definition of terms                                              10

CHAPTER  TWO

1. Historical background of co-operative societies               13
2. Essentials of good marketing management            17
3. Pattern of style of marketing                                        21
4. Qualities expected in marketing                            26
5. The nature of marketing co-operative                   30
6. Summary of literature review                                       31

CHAPTER THREE

1. Research method and design                                       36
2. Research populations                                          37
3. Sampling techniques and sample                         37
4. Size method used                                              
5. Design and procedure of the questionnaire
6. Method of data collection                                     39
7. Method of data analysis                                       40

CHAPTER FOUR

1. Presented and data analysis                                        42

CHAPTER FIVE

Findings, summary and recommendations                     56

1. Findings                                                            56
2. Conclusions                                                        58
3. Recommendations                                              61
4. Summary                                                           62

Bibliography                                                               65

CHAPTER ONE

INTRODUCTION

        The co-operative society was principally aimed at organizing non-profit making institutions that would protect its members from exploitation by capitalist shop owners who sold goods at exorbitant prices.

The origin of co-operative societies dates back to 1844 in Rochadale, a town in Britain. Twenty eight artisans, called the “Rochdale Pioneers contributed a few pence per week, with this amount, they started a retail shop. Members bought cheaply from their shop and profits were distributed to members in pro-portion to the amount of business done through the co-operative.

        A much greater measure of success has been attended on the development of consumer’s co-operative societies though not without some difficulties, which eventually stopped many from existing.

1. BACKGROUND  OF THE STUDY

Almost every community is Nigeria with reference to the local

governments in Enugu zone chosen practices one form of co-operative society and this enhances the rapid development, the society nationwide. With this regard, we were made to know that agricultural products that were produced in different parts of the country should be distributed equitably or almost. In the

course of the distribution, people do come together and pull their meager resources together for an efficient distribution of these goods.

        Efficient distribution determine the quantities and prices of this products that come into the market.

        Contrarily, if poorly distributed, the producers will find it difficult to market their products individually. In attempt to maintain stable prices of farm products and minimize the excesses of middlemen, many producers have decided to form food crops co-operative society in their zones and extended it to almost all the communities in the local government entirely. The objectives of forming the co-operative society includes:

1. To market the food crops of member to their best advantage
2. Raising of funds for which loans can be granted to members for products purposes.
3. Obtaining supply of raw materials such as fertilizer
4. Provision of other essential services to the members such as procuring the necessary of most needed goods at wholesale prices.
5. Obtaining of good essential services for their members like, loans at a reasonable interest from lending houses.

However, in doing these duties, which are marketing of food

crop for the members interest, raising of internal funds to give to the members as loan, obtaining loan from lending and discount houses or financial institutions, obtaining raw materials and doing other services to their member, the co-operators ran into some difficulties and other or problems. It