...Making Research more of a fun
Putting smiles in the face of Students
Writing your project with precision
AFRICA'S LARGEST ONLINE
PROJECT ARCHIVES
Search Projects materials, seminars, assignments etc.
Get Professional help. Access 10000+ Works,
Over 300 Software Implementations.
...Get It Done In Record Time
DEPARTMENTS
accounting project topics 669
accounting projects topics & m ... 64
agricultural engineering proje ... 35
applied biochemistry projects ... 6
banking and finance project to ... 196
biochemistry project topics an ... 4
building technology project to ... 3
business administration projec ... 457
business management project to ... 448
chemical engineering 22
chemical pathology projects to ... 4
chemistry project topics and m ... 15
co-operative and rural develop ... 99
co-operative economic and mana ... 99
computer science project topic ... 350
crop science project topics & ... 1
education project topics and m ... 313
education projects topics and ... 36
electrical and electronic proj ... 54
english language and literatur ... 7
estate management project topi ... 23
fashion design technology proj ... 12
fashion design technology proj ... 10
food science project topics an ... 199
geoinformatics and surveying p ... 4
industrial chemistry project t ... 15
industrial chemistry projects ... 29
information technology project ... 2
insurance project topics 63
international relation project ... 26
library and information scienc ... 2
marketing project topics 281
mass communication project top ... 269
mathematics projects topics an ... 1
mba projects topics and materi ... 77
mechanical engineering project ... 128
medical laboratory projects to ... 10
medical radiography and radiol ... 8
microbiology projects topics a ... 100
nursing project topics and mat ... 2
nursing projects topics and ma ... 10
nutrition and dietetics projec ... 21
office technology and manageme ... 126
peace studies and conflict res ... 19
philosophy projects topics and ... 7
physics options project topics 17
physology project topics 3
political science project topi ... 4
printing technology projects t ... 2
purchasing and supply project ... 43
quantity surveying project top ... 1
sociology & psychology project ... 4
sociology and anthropology pro ... 17
statistics project topics and ... 52
thesis topics & materials for ... 11
Select Department
An Evaluation Study On The Impact Of Colour Representation In Magazine Advertising ( A Case Study Of Anambra State Polytechnic Oko)
Get the complete project material now!

User Guide before placing order:

It is important that the researcher knows exactly what he is go to do so that I could be done effectively.Do not copy word for word. using our research is legal. Our aim is to provide project topics and materials for easy access to information and to reduce stress of moving from one book stop or library to another in the name of sourcing for one research textbook or research materials. We do not encourage any form of plagiarism.The contents of the project material provide will help students to generate new ideals. Every researcher must look around him in his immediate environment and beyond. To order the below complete project material, Make payment deposit or cash transfer into any of the following banks:

GTBANK

Account Name: Chi E-Concept Int’l Account Number: 0115939447

First Bank

Account Name: Chi E-Concept Int’l Account Name: 3059320631. We accept other payment options available in your country.

Click on download to complete your order.Call or Whatsapp +23408063386834

CLICK HERE TO CHAT WITH OUR CUSTOMER SUPPORT ON WHATSAPP

AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING

( A CASE STUDY OF ANAMBRA STATE POLYTECHNIC OKO)

 

ABSTRACT

Every passing generation has its remarkable achievements, which it leaves from the succeeding generation. The succeeding generation them usually themselves up using the foundation laid by the preceding  ones. By this, advertisers in maintained at race and species. In the light of this, this project deals with the topic “An evaluation study on the impact of colour representation in magazine advertising (A case study of Anambra polyphonic Oko).

The relevance of this study is that there is the need for colour representation to aid quick recognition and readership at adverts and in the process of the advertising. It would be also of immense assistance to the magazine advertisers in designing.

Favourably towards there product to arrive at valid conclusion, the survey research method was adopted the research problem was properly identified and conceptualized. Research  question, objective of the study and research hypothesis. Relevant literature was also reviews. Three hypothesis were raised and tested. They were statistically supported.

The work in divided into five chapters, chapter one health with background of the study, chapter two focused on literature review to set the study in perspective of existing scholarly and empirical knowledge, chapter three covered the research methodology necessary for a scientific study. The fourth chapter dealt with data presentation analysis result and discussion. Lastly chapter five covered the summary of findings recommendation for further study.

 

TABLE OF CONTENT

CHAPTER ONE

  1. INTRODUCTION                                         1

1.1    Background of the study                             1

  1. Statement of the Research problem              5
  2. Objective of the study                                 6
  3. Significance of the study                             7
  4. Research question                                      9
  5. Research hypothesis                                   9
  6. Conceptual and operation definition              10
  7. Assumptions                                              12
  8. Limitation of the study                                 12

CHAPTER TWO

  1. REVIEW OF LITERATURE                             15

2.1    Source of literature                                     15

  1. The review                                                 16
  2. The literature review                                   16
  3. Summary of literature review                               25

CHAPTER THREE

  1. METHODOLOGY                                          26

3.1    Research method                                               26

  1. Research design                                         26
  2. Research sample                                                27
  3. Measuring instrument                                 28
  4. Data collection                                            29

CHAPTER FOUR

  1. Data analysis and results                             36            

4.1    Research questionnaire                                      

  1. Data analysis                                             36    
  2. Discussion                                                 55

CHAPTER FIVE

  1. Summary                                                   62            

5.3    Bibliography                                               74

5.5    Questionnaire                                             68

 

                                                                                             CHAPTER ONE

INTRODUCTION

  1. BACKGROUND OF THE STUDY

In a competitive society such as ours, advertising performs t he social services of improving the buy about the market: it makes choice easier and helps the unknown and to the more efficient supplier, to dispose of the goods.

The motives of advertising comely advert sales messages, advertisers are free to choose from any of the advertising media-electronic or print.

The reasons undertaking these media selection are personal to the advertiser. However, the advertiser who choose magazine cannot hid his feeling or learn for its rich colour reproduction.  He feels that beautiful multicolumn illustrations reproduced with high feeling in magazine would enable him to display products historically and to dramatic appeals clearly and convincingly. But how far can we quailing the malefaction of his feeling? Convince confidently rationalize his though in colour advertising analysis or is his advert as good as any other advert?

The search for answers to these question of particular interest to this researcher.

It is a known fact that no amount of advertising can force any appreciable number of people to buy anything. According to experts adverts why on persuasion, stimulating demand

For product which can fill a guinea consumer need. In that sense we are targets of advertising programmes. Understanding adverts therefore will help one allocate resources among the choices available in the market, enabling one to become a better informed buyer whose purchase will be more satisfying.

        Colour in magazine advertising has been familiar for many years. Colour is peculiar to   magazine as a print medium although newspaper now provide run of paper colour advert spaced and more publishers are offering this service.

Any advertiser knows that to get his sales message declined, it must be need. Therefore to have his perspective customers need message in the face of considerable competition he must secure their attention. To facilitate this, the advertiser buys the biggest he can afford, patronizes outstanding layout design, illustration, heading and one more colours.

        This concept in magazine advertising is as old as history. Traditionally, Nigerian display their goods such as yam tubers in excellent rows allowing sufficient quantity of dust or mud to “beautify” the tubers.

The dust or mud is an excellent potential sales point as it serves to buttress the tuber source area as important why of portraying the lante. In our local retail outlets, sellers unconsciously engage in attractive display of product s or goods arrangement; to serve as attention getters and help eatables identity. Colour has therefore been playing a unique role in advertising-colour is not only a thing of beautify t o individual, it is naturally striking and compelling and indeed have meaning then concern to us generally or individually.

        In as much as this topic deals with the impact of colour representation on people, it is important to define advertising. According to the association of advertising practitioners of Nigeria (1981), advertising is any paid form of non-personal communication intended to promote or create awareness for individual product or services by an identifiable sponsor.

Advertising is designed favourably towards someone looking for the product. In the face of the conflicting competition of text, photographs and the interplay between them the time on any magazine reader, there is the need, there is the need for colour representation to aid quick recognition and readership of adverts and in the process of the advertising. Chances are that  there would be greater impact on the reader. I particularize my study on the impact of colour of a product advertised can affect peoples buying decision. It is believed by many that advertising affects our buying decision habits and because of that, advertisers adopt the techniques of refundable in order to penetrate the minds of consumers.

1.2   STATEMENT OF PROBLEM

Gene Reeichart (1972, p.268-268) while stressing the attention value of colour, asserts that in print (magazine inclusure) outdoor and transport advertising where distractions are legion, colour is indispensable because of the huge amount advertisers spend in colour reproduction, researchers want to find out if the outcome justifies the effort. Another question that is necessary is how readers prefer cloured adverts tot hose that are in black and while. It is agreed that adverts do not force factors that influence peoples choice of products. The questions are:

1.     Does the beauty of a product represented in a colour advert influences people’ buying decision?

2.     Does t he colour representation of products aid adverts readability?

3.     How can we perfect colour adverts to make them more effective.

Colour adverts are created essentially to gain high attention and aid prospect identification of products represented in their actual colours.

The problem this work is out to find is how be effectively used as “hallmark of identification and increase attention value to advert copy text.

1.3   OBJECTIVE OF THE STUDY

        This research is on the evaluable study of the impact of colour representation in magazine advertising- The research deals on if colours actually have some effects on the buying behaviours of prospects and to find out if such aim is being released through product display in magazine advertising. How that we are dealing with the impact of colour representation, it is important to narrow it down to readers of magazine in terms of positive and negative responses. The purpose colour aids in gaining initial adverts attention, aids advert  readability and promotes product identification to buy the product or not.

        The readers’ reactions to the products colour have to be contained as well. This study will equally assess the level of penetration of magazine advertising on people of different age group, income and sex.

1.4   SIGNIFICANCE OF THE STUDY

viotually all product are given one form of advertising or the other. And virtually all these products are exposed to the same reader through the same magazine. However, of peculiar interest is that though these products may have the same quality, they come in different packages, designs and colours,

 so, while the competition is keen among the manufacturers on product quality, the prospects still have to decide on personal colour, packages and design. Advertisers employ different copy techniques in advertising for clients. They still have to design using one or more colours for copy headline and text and often only display the advertised products using only prototype illustrations. This is why it is necessary to find out which colours or combinations have the most impact on magazine readers. There is no doubt that is necessary to carry out a study to find out the effect of colour on the sales potential of a product as well as advert readability- this is important as it will help advertisers as well as agencies to appreciate colour impact on the entire public. This will make them to correct their faults, if any and thereby improve on their commercials.  In this work suggestions will be made on how to use colours effectively as well as suggest ways or strategies advertisers and agencies should use colour to reach their target audience. The recommendation I intended to be meaningful to students and other researcher who many wish to undertake further study on this topic.

 

1.5   RESEARCH QUESTIONS

1.     Is it true that colour representation of products in magazine adverts have effects on prospects to the extent of influencing their buying decisions?

2.     Is the beauty of a product colour or colour advert enough to make people read the advert>

3.     Must all product advert be in colour to be effective?

1.6   RESEARCH HYPOTHESIS

H1 Advertising products in colour is magazines can effect peoples’ buying decision

H0 Advertising products in colour in magazines cannot affect peoples’ buying decisions.

H2 The colour of advert product motivates readability of the advert.

H0 The colour of advert product does not motivate                         readability of the advert.

H3 Product colours in magazines adverts create awareness and identification of product

H0 Product colours in magazine adverts do not create awareness and identification of products

H4 Because of colour, the claims made in the adverts are reality acceptable  

H0 Colour does not aid acceptance of advert claims.

1.7   CONCEPTUAL AND OPERATIONAL DEFINITION

a.     Colour reorientation: photographic reproduce of a product colour in a magazines advertisement.

b.     Achievement: Rosser Reves defined this as the art of getting a unique setting proposition into the heads of the most people at the lowest possible cost.

c.      People/prospects: It is the entire people that read magazines as the consumers of the products    

d.     Impact effect: Impression produces on the mind of people who read magazines coloured adverts.

e.     Exposure: The process of making known the existence of the product to the consumers

f.      Buying decision: The ability of a consumer on the purchase of a particular product.

g.     Band loyalty: The ability of a consumers to stuck to a particular type of a product in the face of alternative, noreso, when these alternative are of the same quality or even superior.

h.     Readability: The measurement of the number of people who read a particular publication within a stipulated period.

i.      Advert claims: The attributes of qualities which a product has and which the advertiser uses as his selling points.

 



Get the complete project material now!
CUSTOMER'S REVIEW
Adams Joyce
This site is sure doing wonders. A great relief to students
Chibuike Udeh
Thanks so much Reasearch,you made my project awesome and perfect
Queency
You are really doing a great job here @ Research.com.ng. Keep it up
Tochukwu
This site is really helpful,am a testimony to that. Thank you the Moderator of Research, u are a rare gem
Goodness
Was really scared and worried on how to go about my project stuff, until I stumbled on this Site, my joy knew no bounds because I was just worried for nothing. Everything about them is just Superb. Th
1 - 5 of 54 Reviews
PROJECT INFO

UID : 12435 PRICE : 3,000.00

Download Now
Related Topics
impact of colour representation in newspaper advertising (a case study of vanguard advertisement)
effective marketing strategies for colour photo processing services (a case study of jonatex ultra modern colour lab nkpor)
effective marketing strategies for colour photo processing services (a case study of jonatex ultra modern colour lab nkpor)
the impact of cartoons on newspaper and magazine readership among students: a case study of institute of management and technology, enugu
problem of personal income tax collection in anambra state a case study of awka south local government area of anambra state
effective management through language communication in an organization: a study of delta state polytechnic, ogwashi-uku
community banks and economics development of anambra state, problems and prospect.[a case study of umudioka community bank nig. ltd anambra state]
impact of commercial bank credit on agricultural development in anambra state
problem of personal income tax collection in anambra statea case study of awka south local government area of anambra state
public relations as a management function problems and impact (a case study of the anambra state education commission awka