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Influence Of Media Ownership On Professionalism
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ABSTRACT

          This project is based on the theoretical and practical study of the media ownership on professionalism.   In this work, I revaluate the two types of the media-that is, government ownership and private ownership (Minaji System Television Obosi and Nigerian Television Authority Enugu) with a view to recommending a more effective ownership that is, the type of ownership that is geared towards attaining professionalism in media operations.           Professionalism in media operation could be achieved by properly training and motivating media practitioners.  The ownership pattern of our media goes a long way in determining the rate of professionalism in media operation.  Different chapter of this talks more on this topic

            In summary, media ownership i.e. government or private could be of help in boosting the rate of professionalism by setting out media polices and ethics that will guide the journalists or media practitioners in their duties.

 

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION                                                                              1

  1. BACKGROUND OF THE STUDY                           1
  2. STATEMENT OF THE RESEARCH PROBLEM     6
  3. OBJECTIVES OF THE STUDY                                 7
  4. RESEARCH QUESTION                                           7
  5. RESEARCH HYPOTHESES                                      8
  6. CONCEPTUAL AND OPERATIONAL DEFINITION10
  7. ASSUMPTIONS                                                                   11
  8. LIMITATION OF THE STUDY                                12

CHAPTER TWO                   

          REVIEW OF THE LITERATURE                                14

  1. SOURCES OF LITERAATURE                                 14
  2. SUMMARY OF LITERATURE REVIEW                 20

CHAPTER THREE

            METHODOLOGY                                                     22

  1. RESEARCH METHOD                                                         22
  2. RESEARCH DESIGN                                                            23
  3. RESEARCH SAMPLE                                                           23
  4. MEASURING INSTRUMENT                                             23
  5. DATA COLLECTION                                                            23
  6. DATA ANALYSIS                                                      23
  7. EXPECTED RESULTS                                                           25

CHAPTER FOUR                 

            DATA ANALYSIS AND RESULTS

  1. DATA ANYALYSIS                                                    26
  2. DATA ANALYSIS                                                      26
  3. RESULTS                                                                                33

CHAPTER FIVE                    

            SUMMARY RECOMMENDATIONS

  1. SUMMARY                                                               38
  2. RECOMMENDATIONS                                                       39

REFERENCE                                                              47

APPENDIX

 

CHAPTER ONE

INTRODUCTION

  1. BACKGROUND OF STUDY

From its inception, in the pre-independence era, the electronic media

Industry had been established to cater for the pleasure of entertaining and information the colonial masters and its subjects.  It is noteworthy that apart from providing entertainment for colonial masters and their subjects, the existed as a vital tools in running the day to day activities of government.

In 1977, following the decision of the Federal Military Government to take over all the Television Stations in the country, later, Anambra Broadcasting Co-operation outfit became what is now known as Nigerian Television Authority (NTA Channel 8 Enugu) Enugu State.  NTA Channel 8 Enugu, Broadcast on the vision high frequency (VHF) spectrum from its Independent Layout Studio, and it has a 295-metre mast a lokilowatts solid-state digital transmitter at the Abor hills in Udi, Local Government Area of Enugu, Enugu State.  It has the State of the Art facilities and studio.  It covers thirteen State of the Federation.

            This early arrangement market the beginning of dependency of these media stations on government, which as a result affected their function and independence.

            The management of NTA Channel 8 Enugu, a government owned media and others like it, till date, still thinks that it is their legitimate function to project and served as the mouth piece of the government.  This is because as the saying goes that “he who pays the piper-dictates the tune” NTA Enugu always slick to the dictates of the government in power if it must survive.  Since its concept of freedom of disseminating information, has been mortgage by the financial dependency of these media on government it does not broadcast anti-government news.  Rather it is often supportive of the government initiatives and various mobilization campaigns by sleeting and emphasizing these campaigns in the news.  At times it goes further to do special reports to highlight problem areas for government attention.

            Apart from the colonial set-up in the history of ownership, Ownership of Mass Media in the Federal Republic of Nigeria has been facilitated by the Nigeria constitution. In the Nigerian constitution, section 36, sub sections 1-3 put it thus “It provide for everyone the right to establish and operate any opinions, provided that only government at the federal and state level or other person or body authorized by the president shall be outfitted to establish or operate a wireless broadcast medium.  And in 1992, the then Military Head of State, General Ibrahim Badamosi Babanigida promulgated a decree allowing private individual participation in the ownership of electronic media.

            The aim for liberalizing the electronic media were basically for two main reasons. Firstly, to fin the gaps in government owned reportage and secondly to generate profit reward for the financiers enterprise.  Privatization gave birth to the following media outfit Minaji Systems Radio/Lagos/TV.  African Independent Television Ibadan /Lagos degree broadcasting network Murhi International Television (MITV) Lagos to mention but a few.

            Minaji System Television (MST) 43 VHF Obosi, MST 41, Lagos/Abuja is the first private Television Station sited Obosi in the Eastern Regional market with its high level of commercial and industrial entrepreneurship activities and purchasing power.  Minaji System Television

On VHF 43 is transmitting from a mast height of 345 metres, a kilowatts solid-state transmitter with power amplifier cooling system it started test transmission in December 1994.  It covers the whole of Anambra, Abia, Imo, Delta, Edo and part of Enugu, Rivers and kogi State.  Unlike the NTA Channel 8 Enugu, which is owned and controlled by the government, Minaji System Television (MST) operations are independent of government.  The government does not determine the programmers that are carried on this medium because of this relative freedom.  It is possible for it to comment critically and more objectively on government matters than the media owned by the government.  This forms the basis for the government.  This forms the basis for the audience greater confidence in the privately owned media as a more credible media.&

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